We focus on maximizing the profitability and long-term value of a hotel property
serving as strategic partner to hotel owners or investors by overseeing and
optimizing the hotel’s performance. Our mission is to align hotel performances with
the ownership investment goals. Here are the main services that are included in our
asset management mission:
01
Raising of Financing and Investors
Our "Raising Financing and Investors" service helps hotel owners, developers, and
operators secure the necessary capital to fund new hotel ventures, renovations, or
expansions. We connect clients with a diverse range of financing options, including
equity investors, debt financing, and more. Our deep understanding of the hospitality
industry ensures we provide solutions that align with your project’s goals, scale, and
vision. The use of debt leverage is key to optimize your investment returns and in
combination with equity allows to structure deals that maximize returns while keeping
risk at a manageable level.
02
Performance Monitoring and Benchmarking
-Operational Review: Monitoring the hotel’s operational performance and
comparing it against industry benchmarks, historical performance, and competitive
sets.
-KPI Analysis: Tracking key performance indicators like occupancy rates, average
daily rate (ADR), and revenue per available room (RevPAR).
-Market Analysis: Analyzing market trends, guest demographics, and competitor
performance to adjust strategies for maximum competitiveness.
03
Financial Management
-Budgeting and Forecasting: Developing budgets in collaboration with hotel
management, setting financial goals, and regularly forecasting to align operations
with financial targets.
-Revenue Management: Ensuring optimal pricing strategies and inventory control to maximize revenue.
-Expense Control: Overseeing cost management strategies to enhance profit margins, including labor, utilities, and procurement.
-Profitability Analysis: Assessing revenue streams and cost structures, focusing on
improving gross operating profit per available room (GOPPAR).
04
Capital Expenditure Planning
-Asset Improvement: Identifying and prioritizing capital investments in property renovations, upgrades, or refurbishments that can enhance value.
-CapEx Budgeting: Developing a capital expenditure budget in line with long-term
financial objectives and return on investment (ROI) calculations.
-Project Management: Overseeing the planning and execution of CapEx projects,
including negotiating with contractors, managing timelines, and controlling costs.
05
Brand and Management Agreement Selection and Oversight
-Brand Selection: Helping in navigating the complex process of selecting the ideal
brand to align with your property’s unique positioning, target market, and business
goals to maximizes your hotel’s potential and guest satisfaction.
-Contract Negotiation: Reviewing and negotiating the terms of contract in brand’s
franchise and management agreements to ensure the best favourable conditions for
the owner.
-Relationship Management: Acting as the liaison between the hotel brand or management company and ownership, managing issues and aligning interests.
-Brand Compliance: Ensuring that the hotel complies with brand standards while
balancing cost-effective operations.
06
Operational Strategy and Efficiency
-Operational Audits: Conducting audits of various departments (e.g., front office,
F&B, housekeeping) to identify inefficiencies.
-Productivity Improvements: Working with hotel management to streamline processes, reduce costs, and enhance guest experience.
-Staffing and Training: Advising on staffing levels, labor cost management, and employee training to optimize service quality and productivity.
07
Risk Management and Compliance
-Risk Assessment: Identifying and mitigating operational, financial, and market risks.
-Compliance Monitoring: Ensuring adherence to local laws, regulatory requirements, and industry standards, especially in health and safety.
-Crisis Management: Developing and overseeing crisis response plans for situations
like natural disasters, financial downturns, or health pandemics.
08
Sales and Marketing Strategy
-Marketing Plan Evaluation: Reviewing the marketing strategy to ensure alignment
with the hotel’s positioning and target audience.
-Channel Management: Optimizing distribution channels, including direct bookings, OTAs (online travel agencies), and other third-party platforms.
-Sales Effectiveness: Assessing sales strategies to attract different market segments, including group, corporate, and leisure guests.
09
Investment and Exit Strategy
-Valuation and Market Positioning: Evaluating the hotel’s market position and value, providing recommendations to maximize asset value.
-Disposition Strategy: Advising owners on the timing and conditions for property sales,
estructuring, or repositioning within the market.
-Portfolio Optimization: For owners with multiple properties, optimizing the portfolio
to balance high-performing and underperforming assets.
10
Sustainability and ESG Initiatives
-Sustainable Practices: Advising on energy-efficient solutions, waste reduction, and
sustainable sourcing practices.
-ESG Compliance: Ensuring that the hotel meets environmental, social, and governance (ESG) standards to attract conscientious travellers and investors. .
-Green Certifications: Helping hotels achieve certifications like Green Key and Ecolabel, which can add brand value and appeal to eco-conscious guests.
11
Guest Experience and Brand Loyalty Management
-Guest Satisfaction Tracking: Monitoring guest satisfaction scores and feedback to
identify areas for improvement.
-Loyalty Program Alignment: Ensuring that the loyalty programs align with business
objectives and maximize guest retention.
-Product Enhancement: Working with hotel management to enhance room quality,
amenities, and guest services to improve ratings and loyalty.